Win back customers who stopped buying: the segmented approach by lapse reason, the we-miss-you email that doesn't grovel, and the incentive logic.
Write my win-back campaign. Context: {{context}} (what we sell, purchase cycle, lapsed definition, what I know about why people drift: {{lapse_reasons}}). Segment the approach: the drifted (no bad experience — the what's-new email: what's changed since they left, one incentive with a deadline), the one-bad-experience (the acknowledgment + make-it-right), and the outgrew-us (the graceful goodbye + referral ask). The main email: subject that isn't guilt-y, the value-first body, one CTA. Plus the sequence logic (two touches max, then the list-hygiene decision) and the measurement: reactivation rate and — honestly — whether win-backs stick or lapse again.
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