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Design a program for your most valuable customers: who qualifies, what they get that others don't, and the account rituals that keep them.
Design our key customer program. Context: {{context}} (customer base, the revenue concentration — who the top accounts are, what they get today that's ad hoc). Define: the qualification line (revenue + strategic value — drawn so the tier means something; the honest count), the differentiated experience (what VIPs get that others don't: the named contact, the direct line, early access, the annual on-site — each priced in effort and worth it), the account rituals (the QBR-lite cadence, the no-surprises rule on changes/pricing, the executive relationship map), the internal visibility (the tier flag in every system so nobody makes a VIP queue for support), the economics check (program cost vs the revenue it protects — this is insurance, price it like insurance), and the demotion problem handled gracefully (accounts that shrink out of the tier).
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