Video Testimonial Capture Kit

Capture a video testimonial from {{customer}} ({{their_story}} — what they achieved, their comfort on camera honestly). Kit: the pre-call that lowers stakes (no script to memorise — 'it's a conversation, we'll cut the ums'; the questions sent ahead but answers NOT rehearsed), the question flow (warm-up they can't fail — 'tell me about your business'; the before-state, the search, the result with numbers, and the money question: 'what would you say to someone considering us?' — asked LAST when they're relaxed), the phone-quality setup notes (window light facing them, phone at eye level, quiet room, landscape, the lapel-mic-or-quiet-room rule — audio matters more than video), the interviewer discipline (nod silently — your 'mm-hm' ruins every clip; the ask-again move: 'great — say that again but start with the result'), and the edit notes: the 60-90 second cut structure, captions always, their name/role/company on screen.

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