Company Values → Observable Behaviours

Make our values real: {{values}} (the words, plus stories of when we lived them or violated them: {{stories}}). Per value: the definition in OUR words (what it means here, not the dictionary), 3 observable do/don't behaviour pairs (drawn from my stories — 'we say the hard thing in the meeting, not after it'), the tension it creates honestly (every real value costs something — name what this one costs us), the hooks (the interview question that probes it, the review-conversation prompt, the recognition trigger), and the leadership test: the recent decision where this value should have bitten — did it? Values that never cost anything or change any decision are decoration; flag any of mine that look like it.

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