Protect a brand name you're investing in: the search sequence before you commit, the trademark application prep, and the enforcement-lite posture for a small business.
Protect my brand: {{brand}} (the name/logo, what we sell under it, how long we've used it, where we operate and plan to). Walk me through: the search sequence (IP Australia trademark search — exact and similar, in MY classes of goods/services; ASIC name and domain checks; the common-law use search — someone using it unregistered still has rights), the register-or-not decision (cost vs the risk of building value in a name someone else can take — the rule of thumb: registering costs less than one rebrand), the application prep (the classes that actually cover what I sell — the classification homework before the form; word mark vs logo mark and why word usually first), the calendar (renewal horizon, the use-it-or-lose-it note), and the enforcement-lite posture: the watch habit, and the graduated response when someone edges close — the friendly note before the lawyer's letter. Flag where a trademark attorney beats DIY for MY situation.
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