Systematically collect testimonials that sell: the ask timing, the questions that produce specific quotes, and the permission flow.
Build my testimonial system. Context: {{context}} (what we sell, the customer moments where happiness peaks, current testimonial state). Design: the ask moments (peak-happiness points from my context — right after the win, not months later), the question set that produces SPECIFIC quotes ('what were you worried about before?' / 'what result surprised you?' / 'what would you tell someone considering us?' — questions shape quality; 'any feedback?' produces mush), the effort-minimiser (the 3-question form, the offer-to-draft-from-a-call option), the permission flow (exact-words approval, name/title/photo usage), and the deployment map: which testimonial type goes where (pricing page = risk-reversal quotes; homepage = outcome quotes).
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