Run a SWOT analysis that ends in strategy, not a four-box poster: evidence-backed entries, cross-quadrant plays, and the moves it implies.
Run a SWOT for {{business}}: {{context}} (what we do, market position, what's changing around us, recent wins/losses).
Rules: every entry needs evidence from my context (a strength without proof is a hope), strengths/weaknesses are RELATIVE to competitors (everyone 'cares about customers'), and cap each quadrant at 5. Then the part everyone skips — cross the quadrants into plays: Strength×Opportunity (the offensive moves), Strength×Threat (the defensive moats), Weakness×Opportunity (what to fix or partner for), Weakness×Threat (the danger zone — mitigate or exit). Output: the 3 strategic moves this analysis actually implies, each with its first step, and the entry we're most likely fooling ourselves about.
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