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Social Media

Social Media Crisis Responses

Holding statements and escalation guidance for when something blows up — what to say in the first hour, what never to say, and when to go quiet.

Something's blowing up: {{situation}} (what happened, what's being said, what's true).

Give me: an immediate holding response (acknowledge without admitting facts not yet confirmed — for the thread/comments), a fuller statement for 2-4 hours later once I confirm details (with {facts to confirm} slots), what NOT to say (specific to this situation), whether to reply individually or once publicly, when deleting comments is right vs disastrous, and the offline escalation (who to call, whether this needs legal/insurer). Calibrate to severity — don't nuke a molehill.

Fields like {{ this }} are placeholders — replace them with your own details, or let Aria ask you for them.

crisis reputation response

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