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A standard renewal motion: the timeline from 120 days out, value evidence assembly, pricing conversations, and the save play if it wobbles.
Build our renewal playbook. Context: {{context}} (contract lengths, typical renewal process on the customer side, our leverage: {{value_delivered}}, current renewal pain: {{pain}}).
Timeline: T-120 — health check + value evidence assembly (results, usage, quotes; if the evidence is thin, THAT's the work — 4 months to build a case), T-90 — the value conversation (no pricing yet; surface risks while there's time to fix), T-60 — proposal with any changes (uplift justified by delivered value, not 'annual increase'), T-30 — procurement chase discipline, T-0 — close or the executive escalation. Include: the multi-threading rule (single-contact renewals die when that contact leaves — fixed at T-120, not T-10), the wobble playbook (discount ladder with what each concession BUYS us — term, case study, expansion), and the auto-renewal hygiene note if applicable.
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