Design a customer referral program: incentive structure for both sides, the ask moment, mechanics, and fraud guardrails — sized to your unit economics.
Design a referral program for {{business}}. Average customer value: {{customer_value}}, margin context: {{margin}}, how customers currently hear about us: {{acquisition_notes}}.
Specify: two-sided incentive (what referrer and friend each get — sized so it's motivating but unit-economics safe; show the math), the natural ask moments in our customer journey, mechanics (how sharing works, when rewards release), fraud guardrails, and launch messaging to existing customers. Give one simpler fallback design if the full program is too much to build now.
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