Announce a price increase to existing customers with the reason, the notice period, and the retention framing that minimises churn.
Write my price increase letter. Context: {{context}} (current price, new price, effective date, last increase, the honest reason, customer relationship). Structure: the change stated plainly early (buried increases breed distrust), the reason in ONE sentence (costs, investment — honest, no essay), the notice period and any lock-in offer ('renew before X at current pricing' — decide if I offer this), the value reminder (2-3 things they've gained — brief, not defensive), and the door: how to talk to us about it. Two versions: email and the in-person talking points for my biggest accounts, who should hear it live first.
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