Run a membership renewal campaign for an association or club: the value reminder, the renewal sequence, lapsed-member win-back, and the price-rise handling.
Plan our renewal campaign. Organisation: {{organisation}} (member value delivered this year: {{value_notes}}, renewal date structure, last year's renewal rate, any price change: {{price_change}}).
Build: the year-in-review value reminder sent BEFORE the ask (what their membership did — specific wins, not 'another great year'), the renewal sequence (the ask with one-click ease, the +2-week reminder with a member story, the deadline note with what lapses — access, votes, listing), the price-rise handling if applicable (the why in one line, the notice period, the early-bird lock-in play), the lapsed win-back at +1 and +3 months (the 'we've kept your spot' tone, and the ask-why survey that's actually read), and the measurement: renewal rate by segment, and the leading indicator — engagement during the year predicts renewal better than any campaign; the 2 engagement moves for next year.
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