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Decide how to split your e-commerce between marketplaces and your own store: the margin/control trade-offs and the migration path.
Advise my channel strategy: {{situation}} (what I sell, current channels and their revenue split, marketplace fees I'm paying, my repeat-purchase potential).
Analyse: the honest role of each channel (marketplaces = paid discovery with rented customers; own store = margin and the customer relationship — but I bring the traffic), my product's fit for each (search-driven commodity → marketplace strength; brand/repeat/consumable → own-store economics), the fee math side by side (marketplace take vs my store's true costs: payment, shipping tools, marketing), the risk check (one marketplace = platform risk: suspension, fee rises, their house brand), and the migration plays: package inserts, post-purchase email capture where terms allow, the exclusive-range play. Verdict: the split to aim for in 12 months and this quarter's one move.
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