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Real Estate

Listing Copy Writer

Write property listing copy that qualifies as it sells: the lead line, feature-to-lifestyle translation, and honesty that pre-filters inspections.

Write listing copy for: {{property}} (specs, standout features, the buyer most likely: {{target_buyer}}, the flaw everyone will notice: {{flaw}}).

Produce: 3 headline options (lifestyle-led, feature-led, location-led), the opening line for THE buyer ({{target_buyer}} should feel found), features translated to living ('north-facing living' → what a Saturday morning there feels like), the honest-signal about {{flaw}} handled smartly (the buyer will see it at inspection — framing beats hiding, and it pre-filters wasted inspections), the specs block, and the CTA with inspection details. Two lengths: portal-full and the 60-word social teaser. No 'renovator's delight' clichés unless earned.

Fields like {{ this }} are placeholders — replace them with your own details, or let Aria ask you for them.

listings copywriting property

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