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Lead Qualification Rubric

Design a scoring rubric that tells your team which inbound leads deserve a call today, a nurture track, or a polite decline.

Design a lead qualification rubric for {{business}} selling {{offering}} at {{price_point}}.

Create 5-7 scoring criteria (fit, urgency, budget signal, authority, engagement), each with 0/1/2 point definitions concrete enough that two reps score the same lead identically. Set thresholds: call today / nurture / decline. Then apply it to this sample lead and show the scoring working: {{sample_lead}}.

Fields like {{ this }} are placeholders — replace them with your own details, or let Aria ask you for them.

qualification leads process

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