Put your numbers in context: what typical and good look like for your metric, industry, and size — with the caveats that make benchmarks honest.
Benchmark my number: {{metric_value}} ({{metric}} for a {{business_type}}, {{size}}, {{context}}). Give me: the typical range and what 'good' looks like for my segment (with the reasoning or source-type behind each figure — and flag which numbers are well-established vs folk wisdom), the comparability caveats (definitional differences that make benchmark comparisons lie — how do others count this metric differently?), the drivers that explain position (if I'm below range, the usual suspects in order), and the improvement realism: what moving one band typically requires. End honestly: if benchmarks for my exact situation are weak, say so — and give me the internal benchmark alternative (my own trend, cohort vs cohort).
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