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Hospitality

Local & Seasonal Menu Story

Turn local sourcing into menu and marketing value: the supplier stories worth telling, the menu language, and the seasonal rotation rhythm.

Build our provenance story. Context: {{context}} (venue, our actual suppliers and what's genuinely local/seasonal vs not: {{suppliers}}, the customers we attract). Work: the honesty audit first (what's authentically local — provenance claims that don't survive a question damage more than they help; the safe-to-tell list), the supplier stories worth telling (2-3 with an actual story — the name, the place, the thing they do differently; permission asked, photo taken), the menu language (provenance woven in where true — 'the farm name' beats 'locally sourced'; restraint rule: every item name-dropping reads as trying too hard), the seasonal rotation rhythm (what changes quarterly and how we announce it — the specials board as the testing ground, the social post per rotation), the staff briefing (the two-sentence story per hero ingredient — servers who can answer 'where's the beef from?' convert the question into loyalty), and the price-story link: provenance justifies price points, but only when told, not printed.

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