Generate a full set of responsive search ad assets — 15 headlines and 4 descriptions grouped by angle, with keyword coverage and pinning advice.
Write responsive search ad copy. Product: {{offering}}, keywords in this ad group: {{keywords}}, differentiators: {{differentiators}}, landing page promise: {{lp_promise}}.
Deliver 15 headlines (≤30 chars each) grouped by angle — keyword-match, benefit, proof/number, urgency, brand — and 4 descriptions (≤90 chars). Every headline must make sense combined with any other. Note which 2 headlines to pin if CTR matters more than optimisation, and flag any claim that needs substantiation before it runs.
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