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A plan to land your first ten customers by hand: where they gather, the founder-led outreach that works at zero brand, and the learning loop per conversation.
Plan my first 10 customers. Product: {{product}} for {{target_customer}}. My unfair access: {{network_assets}} (who I know, where my targets gather, any audience).
Build: the target list strategy (start where I have ANY warm path — my network's network, communities I'm already credible in, the watering holes from my notes; cold is the last resort at zero brand), the founder outreach message (honest early-stage framing: 'I'm building X, you have this problem, I'll practically do it for you' — the do-things-that-don't-scale offer), the conversation structure (half discovery, half pitch — each customer teaches product AND sells), pricing for the first 10 (charge SOMETHING — free customers teach the wrong lessons — but trade discount for feedback access and a testimonial), and the learning log per customer (objection heard, feature gap, words they used). Milestone: what 10 paying customers must teach me before I try to scale to 100.
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