Turn support ticket patterns into product feedback the team acts on: tagging discipline, the monthly insights digest, and closing the loop with customers.
Build our support→product feedback loop. Context: {{context}} (ticket volume, current tagging if any, how product decisions get made here, the friction: support sees problems product never hears about).
Design: the tagging discipline that survives busy weeks (one 'friction area' tag per ticket from a controlled list — 15 tags max, reviewed quarterly; free-text 'insight-worthy' flag for the gold), the monthly insights digest — top friction areas by volume AND by revenue-weight, the 3 verbatim quotes that make it real, the trend line, and ONE recommended fix with its ticket-deflection estimate ('fixing X removes ~N tickets/month'), where it lands (the product forum/meeting where someone must respond — a digest nobody must answer is a newsletter), and the close-the-customer-loop rule: when a top complaint ships, the customers who reported it get a personal 'you asked, we built it' — cheapest loyalty money can't buy.
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