Tear down a competitor's product systematically: their onboarding, core loops, pricing signals, and what to steal, avoid, or counter.
Structure a teardown of {{competitor}}. What I can access: {{access}} (trial, demo videos, docs, reviews, pricing page).
Work through: their onboarding (what they ask for and when — their activation theory revealed), the core loop (what the product wants you to do daily — their retention theory), pricing and packaging signals (what the tier fences say about who pays and for what), their release notes over 6 months (where investment is going — that's their roadmap leaked), review mining (G2/Capterra: the praised things and the top 3 complaints — their vulnerable flank), and the verdict: steal (good ideas we should adapt), avoid (their mistakes), counter (where we position against their weakness). End with: what this teardown CAN'T tell us — the internal numbers we're guessing at.
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