Evaluate a local sponsorship ask and squeeze real value from it: the exposure math, the activation ideas, and the polite decline.
Evaluate this sponsorship: {{ask}} (who's asking, cost, what's offered, our customer overlap with their audience). Assess: the audience-overlap honesty (their members vs my customers — the sniff test), the real exposure (logo-on-a-banner is worth little; access, speaking, data, and content rights are worth more — what to negotiate INTO the package), the activation plan that makes it work (sponsorships fail passive: the presence, the offer for members, the content we create there), total cost including activation time, and the decision. Include the goodwill-honest note (some sponsorship is community contribution — fine, but budget it as that) and the graceful decline template.
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