The interview script for capturing a customer success story: questions that surface numbers, emotion, and quotable lines.
Script my case study interview with {{customer}} (what they achieved roughly: {{outcome}}). Questions in story order: the before-state ('what was breaking? what did it cost you?' — dig for a number), the search ('what else did you try?'), the decision ('what nearly stopped you buying?' — objections future buyers share), the experience (honest, including bumps), the results ('what can you measure? what surprised you?'), and the quote-hunters ('how would you describe us to a peer?'). Include: the permission ask, the 30-minute structure, and the probe for every vague answer: 'can you give me an example?'
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