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Marketing

Campaign Brief

Turn a loose campaign idea into a complete brief: objective, audience, single-minded proposition, channels, budget split, and how you'll know it worked.

Turn this idea into a full campaign brief: {{idea}}. Budget: {{budget}}. Timeframe: {{timeframe}}.

Brief format: Objective (one sentence, measurable), Audience (who specifically, what they currently think, what we want them to think), Single-minded proposition (ONE thing — force the choice), Key channels with budget split and reasoning, Creative direction (tone, mandatories, what to avoid), Measurement (primary KPI, guardrail metrics, when we call it), and Risks. Challenge me if the idea is really two campaigns.

Fields like {{ this }} are placeholders — replace them with your own details, or let Aria ask you for them.

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