Pitch for internal budget or headcount: the cost of the gap, the options with price tags, and the ROI framing finance respects.
Build my budget pitch: {{request}} (what I need — tool/headcount/spend, roughly what it costs, the problem it solves, who approves and what they care about). Structure: the gap costed first (what the missing thing costs us NOW — hours, errors, churn, missed revenue; the approver must feel the current bleed before hearing the price), the options table (do nothing / the cheap patch / my recommendation — with honest costs and residual risk each; a single-option ask reads as a demand), the ROI math at approver altitude (payback period beats IRR theatre for most rooms; the assumptions visible so finance can kick the tyres), the risk-reversal (the trial, the exit clause, the review date), the precise ask (amount, timing, what happens the week after yes), and the pre-empted objections: budget cycle, 'can it wait', and 'can existing tools do this' — answered before asked.
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