Codify your brand voice into a practical guide: personality sliders, vocabulary do/don't lists, and rewritten examples of common messages.
Build a brand voice guide for {{company}}. Raw material: {{samples}} (paste writing that sounds like us, and note brands we admire/avoid).
Produce: 3 voice traits each defined by a this-not-that pair ('Confident, not cocky'), personality sliders (formal↔casual, playful↔serious, etc.) with our position marked, vocabulary lists (words we use / words we never use), and the same 4 messages rewritten in our voice: a welcome email, an error message, a price increase, a social reply to criticism. Practical enough that a freelancer nails our tone from this document alone.
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